Redefining Hospitality: Pop-Up Hotels as Visionary Concepts for Gen Z Travelers

In recent years, the hospitality industry has adapted to various influences arising from digitalization and technological advancements. This adaption is driven primarily by Generation Z. As the first generation that grew up in a completely digital world, Generation Z travelers value digital experiences, individualization, and sustainability. This paradigm shift has encouraged hoteliers to rethink their traditional concepts and develop innovative approaches to appeal to the future target group and remain successful in the market.

Our authors dealt with the following topics and questions:

1. What does Generation Z value?
2. The concept of pop-up hotels
3. Storytelling as a destination
4. Digitalisation along the customer journey
5. Sustainable and functional room concept