Bayrischzell Development Concept – Bayrischzell, DE
The development of a touristic masterplan for the bavarian municipal Barischzell.
The Municipal of Bayrischzell is part of the Alpine Region Tegernsee Schliersee (ATS) and stands for alpine idyll and mountain panorama. But even the most tranquil region is confronted with ongoing market developments and unsteady visitor numbers. Current trends like increasing mobility, great diversity in innovation and a rising competition pressure in the hospitality sector lead to the new touristic ATS masterplan in 2011.
Horwath HTL Germany developed and implemented concrete measures to strengthen the role of the Municipal of Bayrischzell as appealing resort town.
The focus was on a close cooperation with locals and local experts: realistic future opportunities through local competence.
On the one hand, particular attention was paid to the feasibility of local projects and, on the other hand, to the integration of old and new structures. The common goal was to further revitalize the tourist destination of Bayrischzell and give as many tourists as possible the chance to experience this unique region in a special way.